How Whitby’s Jody Swain is modernizing parenting with gamified parenting app

Founded in Whitby, the Hire and Fire Your Kids app is helping parents raise their kids in the digital age by building them up today to be the confident, independent, happy & healthy adults of tomorrow. 

Hire and Fire Your Kids (HFK), a Whitby-based technology start-up developed a gamified parenting app that helps parents raise their kids and prepare them for the “real world.” The app can be used to keep parents and kids accountable regarding hygiene, manners, and family values. The game is played...

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Raising the (chocolate) bar in Downtown Whitby: One More Cocoa

At the start of the pandemic, some people completed puzzles, others learned to bake bread; Kenesha Lewis, however, became a chocolatier and went on to open her own chocolate shop in Downtown Whitby: One More Cocoa.

Inspired by an old Caribbean proverb, “One One Cocoa, Full Basket”, meaning one step at a time, One More Cocoa was born out of owner, Kenesha Lewis’ heritage, memories, and pure love of chocolate. The store offers handmade, gourmet chocolate bars in over 18 flavours with a mix of...

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Good beer and good deeds go hand in hand at Town Brewery

Town Brewery has made a name for themselves as a top-tier craft brewery across Ontario, but regular patrons of the Whitby-based brewery know the company for something equally important: a local brewery with a commitment to activism, community, and inclusivity.

Since its inception in 2017, Town Brewery’s goal has been to make better beer and build a stronger community. In the five years since Town Brewery opened, they’ve built a reputation for serving fantastic craft beer while fostering a safe...

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Ontario’s Fastest Growing Insurance Brokerage is Making Insurance Loveable

Mitch Insurance is redefining the way people think about insurance. The Whitby-based insurance brokerage is on a mission to make insurance lovable through exceptional experiences.

Family-owned since 1948, Mitch Insurance is a marketplace for more than 70 of Canada’s top insurance companies. An unwavering supporter of consumer and public good, Mitch Insurance believes that everyone deserves fair and transparent insurance.

Founded by Harold Mitchell, Mitch Insurance (formerly Mitchell & Whale) is...

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Remarkable Resilience: The Making of Downtown Whitby’s Unique Town Boutique

After suffering from a stroke  in August of 2019, Nella Noakes quit her high-stress corporate job to focus on her health. Little did Nella know, less than a year later, she’d be opening her own retail shop, Unique Town Boutique.

Nella’s stroke left her paralyzed on the right side of her body, forcing her to stay home and attend weekly rehabilitation sessions. After each session, Nella found herself frequenting Downtown Whitby, occupying her newly found time with visits to local shops and...

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