Corporate Projects and Initiatives

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The Town of Whitby is committed to making our community even better. While there are a number of strategies and plans in place, a selection of corporate initiatives will be featured here to keep residents and business owners up to date.

Featured Projects


Active Transportation Plan

Overview

The Town is undertaking an Active Transportation Plan (ATP) Study to develop a comprehensive forward-looking plan that contributes to increase Active Transportation opportunities.

Group biking on trail

Project Start: March 2017

Key Dates:

  • Community Open House 1 – May 2017 - Completed
  • Draft Active Transportation Plan – November 2017 - Completed
  • Community Open House 2 – November 2017 - Completed
  • Active Transportation Plan Status Update - February 2019 - Completed

Anticipated Completion: Fall 2019

More Information

Learn more about the Active Transportation Study PlanActive Transportation in Whitby and view Committee and Council agendas, minutes and reports.


Community Engagement Framework

Overview

The Town of Whitby is committed to meaningful community engagement. That is why the Town has developed a Community Engagement Framework for when, how and why the Town engages with the community. The framework also defines what meaningful community engagement is to the Town and how it can continue to involve residents, businesses and community groups in the municipal matters that are important to them.

In particular, the Town’s goals of the new framework are to be consistent and effective in its engagement; to make engagement easy and inclusive; and, to invest in its engagement efforts. The goals will be used to build out an Action Plan and Tools set to launch in Fall 2019.

Community Engagement Survey

Project Start: October 2018

Key Dates:

  • Phase One: Research and Engagement – Winter 2018 - Completed
  • Phase Two: Strategy Development – Winter 2018/Early 2019 - Completed
  • Phase Three: Action Plan and Tools Development and Implementation – 2019

Anticipated Completion: Fall 2019

More Information

Learn more about the Community Engagement Framework


2018 Community Survey

Overview

The Town of Whitby is committed to being an open and inclusive organization that is responsive to the needs and concerns of its residents. As part of this commitment, from June 19 to July 6, public opinion firm Forum Research conducted a community survey on behalf of the Town to gauge resident satisfaction with the Town’s programs and services. The survey included both a randomized telephone survey and an online survey. Survey data collected will provide valuable information to help inform the development of the Town’s annual budgets, strategic plan priorities and program/service delivery.

Project Start: June 19, 2018

Key Dates:

  • From June 19 to July 6, more than 1,600 residents took part in the 2018 Community Survey conducted by Forum Research on behalf of the Town.
  • Community Survey Results - January 2019

Completion Date: July 6, 2018

More Information

Learn more about the Community Survey.


Corporate Rebrand Project

Overview

The corporate rebrand is a multi-year project that consists of three phases: research and engagement, design, and implementation. Completion of the project will result in a new brand which includes a logo, supporting colours, typography and messaging for the Town of Whitby. A brand architecture and standards will also be developed to ensure a consistent, united brand is delivered going forward.

On May 7, three proposed brand directions were released for community feedback. A video on the three proposed brand directions can be viewed here.

Between May 7 and 31, more than 1,300 residents, stakeholders and community partners participated in an online survey. An additional over 700 people provided their feedback via other channels, including in-person at a pop-up activation or consultation session. The results of the online survey can be viewed here. Additional engagement results are available within Staff Report CAO 22-19 

Corporate Rebrand Core Attributes

Project Start: September 2017

Key Dates:

Anticipated Completion: 2019

More Information

Learn more about the Corporate Rebrand in Whitby and view Committee and Council agendas, minutes and reports.


Downtown Revitalization

Overview

The Downtown Revitalization project is focused on the overall improvement of Downtown Whitby and Downtown Brooklin. Plans and projects aimed at revitalizing Whitby’s downtowns include but are not limited to:

Aerial View of Downtown Whitby

Key Dates:

This is an on-going project with many individual supporting initiatives. See specific project/plan links above for more details.

More Information

The Town’s Sustainability, Heritage, Downtowns and Community Development Division is responsible for the Downtown Revitalization project and its related initiatives, to learn more visit their webpage and view Committee and Council agendas, minutes and reports.


New Hospital for Whitby

Overview

To help guide how and where health care services will be delivered over the next 20 years and beyond, Lakeridge Health is developing a Master Program and Plan. As part of this plan, Lakeridge Health is considering building a new, full-service hospital and health precinct in Durham Region and is looking for where to locate it.

The Whitby site – located at Baldwin Street and Highway 407 – is readily available and is the best location for Lakeridge Health’s new full service hospital and health precinct to be built. The Town is committed to working with Lakeridge Health to see a new hospital built in Whitby.

Key Dates:

This is an ongoing project.

More Information

Learn more about the proposed Whitby site for a new Lakeridge Health hospital.


Parking Study

Overview

The Town is reviewing the current and future parking needs in Whitby and Brooklin. The Parking Master Plan Study will identify recommendations to create effective and sustainable parking. Results of the study will be used to create a Parking Master Plan that is focused on creating an efficient and sustainable parking systems over the short, medium and long-term.

The Parking Master Plan will also take into consideration the need for and impact of a residential parking permit system.

Parking Study Graphic

Project Start: August 2017

Key Dates:

  • Parking Study launch – August 2017 - Completed
  • Community Engagement and online survey – December 2017 to March 2018 - Completed

Anticipated Completion: end of 2018

More Information

Learn more about the Parking Study and view Committee and Council agendas, minutes and reports.


Town Hall Redevelopment Project

Overview

The Town has initiated its multi-year Town Hall redevelopment project, including security and accessibility improvements to the existing building. A key part of the redevelopment project is a master plan informed by a needs assessment that details the vision for the existing site to ensure it serves the community well into the future. 

Key Dates:

Town Hall Redevelopment Project

  • Needs Assessment and Master Plan for Whitby Civic Centre – completed June 2018
  • Building, By-Law and Licensing, Engineering, Parking and Transportation move to the new Garden Street Branch Office located at 3050 Garden Street, Unit #102 (Garden Street and Rossland Road) – August 27, 2018
  • Whitby Civic Centre Community and Stakeholder Engagement – 2019

More Information

Learn more about the Town Hall redevelopment project and view Committee and Council agendas, minutes and reports.


Corporate Information Technology Strategic Plan

Overview

A new multi-year Corporate IT Strategic Plan has been approved by Council. The Plan sets out a new, long-term vision for the Town as a tech savvy, municipal leader in the delivery of reliable, sustainable and quality digital services to its residents and local businesses. The Plan contains a number of recommendations that will build on the foundation of the Town's digital services over the next three years. The creation of a Corporate IT Strategic Plan was one of the key recommended action items contained in the Town's 2016 Service Delivery Review.

Key Dates:

This is an on-going project.

More Information

Read the Staff Report and Corporate Information Technology Strategic Plan here.


Corporate Strategic Plan

Overview

The 2019 to 2022 Corporate Strategic Plan was endorsed by Council in March 2019.

This Plan will:

  • Provide a clear and consistent focus on a common set of organizational priorities;
  • Serve as a framework for driving a progressive organizational culture;
  • Increase collaboration across and throughout the organization; and,
  • Guide decision-making, including those related to the allocation of resources across the organization.

The Corporate Strategic Plan was developed based on staff input and engagement. The plan includes a Mission, Vision, Core Values, Strategic Priorities and Objectives for the corporation and serves as the framework that guides the development of  Business Plans, Work Plans, other strategies and the annual budget.

Key Dates:

Stage 1: Update to Council and Staff Engagement – October 2017 to June 2018 - Completed

Stage 2: Progress Update to Council – June 2018 - Completed 

Stage 3: Development of Draft Plan – September 2018 to January 2019 - Completed 

Stage 4: Presentation to Council on Corporate Strategic Plan – February 2019 - Completed

Stage 5: Implementation and Reporting Back/Tracking – March 2019 and onward

More Information

Learn more about the Corporate Strategic Plan and view Committee and Council agendas, minutes and reports.


Waterfront Survey

Overview

The waterfront is one of Whitby’s greatest assets. Through its Waterfront Parks and Open Space Master Plan, the Town of Whitby is committed to providing a variety of attractions for people of all ages and abilities along the waterfront, while balancing and protecting its significant natural, cultural and built features.

There are currently a mix of activities and uses permitted along the waterfront. For example, the land surrounding the Whitby Harbour includes the Port Whitby Marina and new condominium developments that are zoned for commercial uses like restaurants.

Forum Research is conducting an online survey on behalf of the Town to help inform the future vision for the waterfront. Survey data collected will provide valuable information to help ensure that the Town is making informed decisions, on behalf of its residents, for the waterfront’s long-term use.  

Waterfront Survey Graphic

Project Start: August 2019

Key Dates:

  • August 13 – Launch of the Survey – in progress
  • September 9 – Survey Closes
  • Fall 2019 – Results presented to Whitby Town Council

More Information

Learn more about the Waterfront Survey.