Peacock Family Promotional, located at 112 Athol Street in Downtown Whitby, is a family-run business specializing in custom promotional products. Owned by Melissa Peacock, the company offers a wide range of services, including laser engraving, awards, direct-to-garment (DTG) printing, corporate apparel, and team wear. With a strong focus on personalized service, Peacock Family Promotional works closely with clients to meet their branding and marketing needs.

The business started in 1978 when Melissa’s mother and father saw a gap in the local market for sports gear and launched Peacock Family Sports. Over the years, as larger sports retailers opened in Whitby, the family adapted and shifted focus to promotional products, embroidery, and custom apparel. After spending 23 years at their Hopkins Street location, they have again returned to their original spot on Athol Street, which Melissa describes as a "nostalgic move back home."

Peacock Family Promotional’s success stems from its deep connection to the community and its commitment to offering personalized service. This dedication has led to long-term relationships with customers—some of whom have been with the business since the very beginning:

We treat every customer like family. If you need something, we’ll do whatever we can to make it happen.

Melissa Peacock, Owner, Peacock Family Promotional

The support from Whitby’s close-knit community has been key to the company’s growth. Melissa shares, "The people here are so welcoming and supportive. It’s like being part of one big family." This support helped them overcome the challenges of the COVID-19 pandemic, a time when loyal customers reached out to offer encouragement.

In addition to serving businesses, Peacock Family Promotional is also committed to giving back to the community. One of their most memorable contributions was donating awards to the Durham Region Challenger Baseball program for kids with disabilities:

Seeing the joy on the kids’ faces when they received their awards was unforgettable. It’s a true honour to be able to give back and support the community that has supported us for all these years.

Melissa Peacock, Owner, Peacock Family Promotional

Looking ahead, Melissa is focused on maintaining the personal touch that has set Peacock Family Promotional apart for decades. While the company has grown over the years, she emphasizes that they want to keep things personal and customer focused:

We don’t want to lose that emotional connection we have with our clients. If you ask for something new, we’ll find a way to do it—that’s how we’ve always grown.

Melissa Peacock, Owner, Peacock Family Promotional

With a long history in Whitby and a passion for supporting local businesses, Peacock Family Promotional is more than just a promotional company—it’s a part of the community. Whether it’s a single order or a large corporate order, Melissa and her team are always ready to help, with a commitment to quality and service.

To learn more about Peacock Family Promotional, visit their website.

Ali Zubaer Khandker
M.Mgt
Trent University

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